About Us

Bullseye Food Marketing helps food and drink brands grow faster, smarter, and more profitably.

We are a specialist FMCG consultancy with teams in Ireland and France, combining deep industry experience with practical, results-driven marketing and business development expertise. From brand creation and positioning to strategic planning, product innovation, and sales activation, we deliver tailored solutions that work in the real world.

We partner closely with our clients, acting as an extension of your team to solve challenges, unlock opportunities, and drive measurable growth.

Whether you are launching a new food brand, scaling an SME, or accelerating an established brand, we bring the insight, creativity, and commercial know-how to take your food business to the next level of success!

Conor Hyde

Founder & Managing Director, Bullseye Food Marketing

Conor Hyde is one of Ireland’s most experienced food marketing and business development specialists, with more than 35 years of hands-on experience helping food and drink brands achieve sustainable growth. As the founder of Bullseye Food Marketing, established in 2001, Conor has dedicated his career to supporting owner-managed food businesses with expert marketing, brand development, and commercial strategy services.

Over the past two decades, Conor has worked directly with hundreds of Irish food and drink companies, mentoring and advising entrepreneurs, start-ups, and established brands alike. His guidance has helped transform kitchen-table concepts into successful, scalable businesses, with more than 500 food brands benefiting from his expertise throughout his career.

Before launching Bullseye, Conor held senior marketing management positions with some of Ireland’s leading FMCG organisations, including Golden Vale/Kerry and Dairy gold Co-op. During this time, he successfully managed and developed five of Ireland’s Top 100 grocery brands, gaining invaluable insight into what drives consumer choice, brand growth, and commercial success.

Combining corporate marketing expertise with extensive entrepreneurial experience, Conor brings a uniquely practical and results-focused perspective to food business development. His approach is built on helping founders and brand managers make better commercial decisions, strengthen their market position, and build brands that stand the test of time.

A passionate advocate for the Irish food industry, Conor has lectured extensively on food marketing and business development for organisations including University College Cork, the Irish Management Institute (IMI), Teagasc, Bord Iascaigh Mhara (BIM), ICOS, SKILLSNET, Údarás na Gaeltachta, and LEADER Networks.

Conor is a graduate of University College Cork, where he earned a BSc (Hons) in Food Business.

Today, Conor’s mission remains simple: to help food and drink businesses build stronger brands, grow more profitable businesses, and achieve long-term success through practical, proven marketing and business strategies.